I run social strategy and creative direction for 8 brands in Puerto Rico, and I build the AI systems that keep the agency behind them running. Scripts, shoots, paid media and the reporting pipeline that turned three days of work into twenty minutes.
Every piece below shipped through me: I wrote or directed it, ran the shoot with the photographer and editor, and approved the final cut. Metrics are pulled straight from each account.
January 20254,337 followers · 10 posts
Today15.3K followers · 251 posts
The same account before and after I took it over: +253% followers and a feed rebuilt around a consistent visual system instead of product photos.
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ReelThe agency runs on tooling I wrote myself with Claude Code. It handles the work that used to eat the team's week, so the team spends that week on client work and new business instead.
Pulls Instagram, Facebook and Meta Ads data for the full roster, calculates the KPIs and writes a branded performance report and client email for every account, on a monthly schedule. Cut reporting from three team-days to under twenty minutes.
Each brand has a profile holding its voice, pillars and audience. The engine reads that profile and generates on-brand ideas, scripts and copy the team can shoot the same week, instead of starting from a blank page for eight different brands.
Every morning it scans TikTok, Instagram and Facebook for the formats and hooks actually breaking through, then classifies inbound email, researches new leads and drafts the replies.
The accounts I plan, direct and report on month to month, plus the ones I ran before. The work above is a selection from the current book.
